Why Words Matter

 

How does your website represent you?

Someone, probably you, has worked hard to write just the right message that will convey all the benefits of the products or services that you can provide. Your graphics and links are where they should be, you have your “call to action” and your sign-up forms in place. You are in business – but is that enough? No matter who writes your website content, I have to ask three questions:

  • Even if you write it yourself, do you totally trust that the written content adequately represents you and your message?
  • Does what is written on your site have the same high quality as the products or services you are offering?
  • Does it make for easy reading for the visitors you hope to attract?


Yes, I know, those are tough questions, but the answers may be crucial for the successful representation of your business. At the point of first contact, all that the reader has to judge the quality of your offering is what is there on the screen, words and images. I am no graphics expert, so my focus is on the words.

 

Communication

How we communicate may not matter when we are hanging out with our friends, or needing to shorten messages in the interests of space, time, or Twitter. When we take the time to develop a website, to buy a domain name and pay a web host, we obviously want to convey something that really matters. That message is mainly to people who do not know us, who can judge us only by our web site and what we have written.



If we care about our message, then grammar does matter. Poor grammar, lack of attention to spelling, and incorrect punctuation can all convey the wrong message. Depending on the readers’ expectations, that message may be that the writer is poorly educated or simply does not care. This in turn can lead to the belief that the person’s message is not worth reading, or that the services or products they offer are worth less than those of their competitors. That may not be fair, but it is a fact.

 


Not only can glitches in spelling or grammar interfere with the reader’s image of who you are and how you would deliver what it is that you provide, but they can distract from your call to action (CTA).  They may cause the individual to need to re-read part of the message instead of smoothly following through to your CTA.

 

If this might be a possibility in the case of your website…I am here to help.

 


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