What does your website really say?



If you are a website owner, if you have any doubts or questions about how your message is worded, how it may be experienced by your visitors, or if you are not getting the responses that you hope for, then you are in the right place. Grammar and word selection are hugely important. They give your visitors their first impressions, impressions of what you are offering, what quality you provide, and who you are. Poor grammar, or any poor wording, can lead to a poor impression, and the English language is frequently confusing. Mistakes are easy to make. (Scattered throughout this site you will see examples of word pairs and other issues that many people find confusing. They are there as examples and have no relation to the main text.)

Are you sure that the use of language on your site represents you as you want it to? Could it be that your offering is being misjudged because of the grammatical style in which the description is written?


Please don’t take offense at these questions. Here’s my reason for being concerned. Not long ago I randomly selected and then surveyed six websites. Each one was newly built by a well educated and enthusiastic business owner. I focused on the extent to which grammatical glitches interfered with my easy reading of the message of each site in turn, and on its effect on my overall impression of the offering. How many sites do you think had problems? Sadly, far more than I had expected. Five sites were in dire need of the services I offer. Five sites out of six contained grammatical glitches that distracted from the offerings that they described. There was only one shining star for which I detected no errors.

Grammatical errors can cause legal problems as well as affect sales. Elsewhere I tell the story of the ten million dollar comma. Yes, quite seriously, just one missing comma changes the meaning of a corporate agreement. No, I am not a lawyer, but I do know that one of the purposes of correct grammar is to be sure that words convey the intended message.

I would love to look at your website and give you feedback as to whether my services are a good match for you. I hope that yours will be like that shining star, but if it is not, I’ll be delighted to work with you. I am here to help, so if you have questions, please feel free to Contact me.

Oh, and the link to the story about the missing comma? Right here.


Diana Gardner Robinson Ph.D.
The Website Copy Editor

Suggested next page: Why words matter


Please note that offers on this website do not apply to “adult,”
drug related, or otherwise illegal web sites.